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The Short & Sweet Guide to Google Keep

I have a confession to make: organization does not come naturally to me. To give you a better idea of what exactly we’re talking about here, this is what my phone home screen looks like on any given day:   Not too pretty. In fact, the above screenshot gave a few of my more inbox-zero-inclined, […]

Important changes to our Relevance metric

ContentKing uses a powerful metric called Relevance to quickly show you how important individual pages are to your business and digital marketing efforts. It’s a score expressed on a scale from 1 to 10, and the algorithm behind it uses a variety of factors to calculate it. Today we introduce three changes to make it even easier […]

HOW TO PLAN A BUSINESS FROM SCRATCH

Every great business started with a drive and a passion. Sure. However, your business will not grow with drive and passion alone. You NEED a plan. Starting a business without a well thought-out plan increases your chances of failure tremendously. Everyone loves the idea of being an entrepreneur and running their own business, but they […]

HOW TO PLAN A BUSINESS FROM SCRATCH

AT A GLANCE If you want to drive sales results, you need an effective system of processes you can apply to your entire marketing and sales team. This is called Sales Enablement. WHAT IS SALES ENABLEMENT – TELL IT TO ME LIKE I’M 5 Sales and marketing are all the same to a small business […]

HOW TO USE SOCIAL MEDIA AS A PR TOOL

A good marketing strategy for small businesess is comprised of various components; newsletters, blogging, advertisements, social media, public relations, you name it. However, in today’s fast-paced society, those strategies may need to overlap. One good example is social media and public relations. Social media platforms offer tons of potential benefits for improving PR strategies. Which […]

Cyber breaches abound in 2019

News of high-profile cyber breaches has been uncharacteristically subdued in recent quarters. However, we recently learned that Marriott International/Starwood was the victim of the multi-year theft of personal information on up to 500 million customers — rivaled only by hacks against Yahoo in 2013 and 2014. Is this a harbinger of a worse hacking landscape in 2019? […]

A new solar technology could be the next big boost for renewable energy

Across the globe, a clutch of companies from Oxford, England to Redwood City, Calif. are working to commercialize a new solar technology that could further boost the adoption of renewable energy generation. Earlier this year, Oxford PV, a startup working in tandem with Oxford University, received $3 million from the U.K. government to develop the technology, which uses […]